Mike Irving, commercial director and photographer in Los Angeles
Mike Irving is a director and photographer based in Los Angeles, working in food, beverage and product-led lifestyle. Mike brings experience in both producing and directing, and with that background, he understands the importance of delivering stellar work while staying within budget.
He began his career in Los Angeles at Prettybird, then moved to Deutsch LA before starting his own production company.
His work is 3X Emmy nominated, James Beard Award nominated, and Critics Choice recognized. He is the co-founder and CEO of FS MEDIA, the production company he has led for more than a decade, and of Steez Studios, the largest kitchen studio in Los Angeles.
Production by FS MEDIA, Los Angeles.
The Process
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Project Greenlight
Mike has extensive experience in production and bidding. As one of the owners of FS MEDIA, which produces his projects, he looks at every project holistically, helping finalize the creative and the deliverable count so the client gets the most value from their budget. The steps that follow describe a video production, though the same approach carries over to photography.
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Pre-Production
Every shoot is won in prep. Casting, locations, shot lists, and boards are locked in close collaboration with the client, so by the time cameras roll, everyone is aligned on exactly what the team is making.
Pre-Production0:16 -
Production
On set, Mike runs an efficient, focused shoot and directs with intention, keeping the client in the loop throughout the day so there are no surprises in the edit.
Production0:08 -
Post Production
Early in his career Mike spent years as a commercial video editor, so he understands what an edit needs and the logistics behind delivering it, and he brings that to every cut. Edit, color, sound, and finishing, with the client involved through review rounds until the work is right. Delivery is built around how and where the content will actually live.
Post Production0:21
Clients who book Mike for one project tend to come back for the next. Relationships matter to him, and it shows in the work.
See what they have to say below.“Mike goes the extra mile to ensure we’re aligned every step of the way.”Andrée Werner, Co-Founder, RYZE
“Collaborative, agile, and deeply invested in the work.”Creative Team, VistaJet
“Working with Mike means collaborating with a team who genuinely cares about bringing your vision to life.”Brooke Stelzer, SVP / Executive Producer, Ketchum, for Kikkoman
“We’ve been thrilled with the content Mike produced.”Allison Trager, Senior Director, Communications & PR, Beyond Meat
“The premiere content production team for any brand working in food & beverage on the West Coast.”Brian Lehrer, Director of Content, FAT Brands
“A trusted partner for years, capable of executing at the highest level across all budget tiers.”Bobby Wittenberg, Executive Producer, VaynerMedia, for Don Julio 1942
“Mike’s creative ideas, nimble approach, and strategic thinking have proved instrumental in every campaign we’ve partnered with him on.”Mark Luker, CCO, Grillo’s Pickles, formerly King’s Hawaiian
“Mike is an invaluable asset to any production.”Brooke Stelzer, SVP / Executive Producer, Ketchum
“Responsible, responsive, detail-oriented.”Tom Herbst, CMO, Dos Hombres
“Visually striking and emotionally resonant. It played a central role in our launch.”Stephanie Liao, Global Product Marketing Team, XGIMI
“In an industry that can often operate like a firehouse, Mike maintains a steady hand, and every detail is meticulously planned and executed.”Brooke Stelzer, SVP / Executive Producer, Ketchum
“Outstanding content that elevated our brand and generated strong ROI.”Paul Auclair, VP of Product, Pedego